Gecko Talks webinar: How to level up student conversion campaigns

Gecko Talks webinar: How to level up student conversion campaigns

Register to watch our webinar.

Seeing student applications roll into your institution is great, but anyone who works in higher education knows that an application is only one tiny step in the cycle. Making sure that students actually show up at your school in the Fall is a whole different story!

So, how do you make sure that applicants don’t get cold feet? How do you ensure their eyes aren’t turned by other institutions? And how do you create a sense of belonging and make sure students feel like your institution is genuinely the best option for them? 

In short: you need a great student conversion campaigns strategy. In our latest Gecko Talks webinar, Toni Hartley, Director of Communications and Education Pathways at California University of Pennsylvania share how they use numerous communication tools – phone calls, texts, and emails – to keep students engaged throughout the enrollment funnel. 

You’ll learn…

  • The communication tools you need for effective student conversion 
  • Why smart call campaigns are essential to creating a sense of belonging   
  • The manual steps and processes you can automate – no more spreadsheets! 
  • How to tailor your campaigns to stay front of mind and stop summer melt 

Toni is going also to be joined by one of the student telecounselors from their call center who discusses how smart technology has saved them time, enabled them to do their job better, and ultimately helped them build more meaningful connections with applicants. 

Want to ensure that your institution stays front-of-mind all the way through the decision-making process? Then you don’t want to miss this webinar! 

Toni Hartley
Gecko
Our call campaigns are helping prospective students feel like they belong here.
Gecko
Toni Hartley
Director of Communications and Education Pathways at California University of Pennsylvania