University of Aberdeen’s Enquiry & Conversions Manager, Megan McFarlane talks about Clearing Campaigns and why you should be thinking about Clearing now.
I know what you’re going to say. It’s only March and you’re posting a blog about clearing campaigns! There’s too much to do before we can even start thinking about that! – However as a self-confessed clearing-fanatic it’s NEVER too early to start preparing for the best day of the year. Especially if you want to get your academics involved.
Last year I took on the task of arranging a follow-up call to every clearing offer holder from an academic in their chosen subject area. At the University of Aberdeen we offer over 500 undergraduate degree programmes, and throughout the A level results day we field around 1500 calls, making around 300 offers of admission on the first day alone. In order to make this slick, automated and accurate, I knew we had to use Gecko.
The diagram below shows how we used Gecko to make this happen, ensuring that with the click of a button the details of the offer holder would land in the inbox of the academic who had been trained to make the call, and with a few more clicks we’d send and receive personalised communications to the offer holder and gather rich feedback on the call. The Gecko icons show where the product played a part in the process, removing manual intervention throughout the day and making everyone’s lives a lot easier.