You might think a chatbot is there to answer the simple, repetitive questions, and that’s true. But it’s not always the case. Students are more likely to be vulnerable to a bot than they are to a human, and chatbots are a way of quickly directing them to the support they need.
This is something on of our own customers have found. Amarillo College told us how they were surprised that the level of vulnerability students showed when engaging with the chatbot, despite knowing they weren’t talking to a human. Maria Jurez, Director of Enrollment Services, told us, “I thought the questions would be a lot more basic. It’s nice to see that students feel comfortable enough with a chatbot to interact with it in that way.”